Online Marketing Resources

Online Marketing ResourcesCompiled here is one of the most comprehensive online marketing resource lists available. If you want to drive hundreds, or thousands, of interested customers to your website -- this page gives you the information you need! Telebay has used many of these programs in our own marketing endeavors and have profited as a result. Now we are sharing this information with you! Although there may be some listed here we have not tried, by examining their content, we felt they were worthy of inclusion.Some popular marketing sites were not included on this list because we have found them to be fraudulent. When considering options not on this list, be very careful and discerning... in fact, even when considering options on this list, you should still be diligent to understand the program fully before undertaking your campaign!Resources have been divided into the following categories (though there may be some crossover):
• Large Cost-Per-Click Programs (CPC) - Ever wonder how some websites show up at the very top of a search, while your website is nowhere to be found? This is why! These programs feed search results into the leading search engines (such as Google, Yahoo!, MSN and more). Many of these sites function like an auction -- you bid on the keyword or phrase (such as "unlimited long distance") and if you bid high enough, whenever users search the web using that keyword or phrase, your ad will show at the top of the search results. You only pay if your ad catches the searcher's eye and he clicks on it (at that point, whatever you pay will be deducted from your advertising budget). BidClix and BCentral work a little different, but same concept: you only pay for clicks. • Medium Sized CPC Programs - Whereas the first group reaches the largest web audience, it can also be more costly than the medium sized CPC programs. Though we would recommend the first group over this one, it is still a good way to generate traffic.
• Smaller CPC Programs - These CPC programs are usually cheap. Sometimes the traffic you get is good, sometimes it's not. You get what you pay for. These are definitely worth a try, but monitor your results closely!
• Agencies/Marketing Firms for Larger Budgets - If you'd like to generate a ton of traffic with the smallest use of your own time, you may want to check these companies out. They will be more expensive, but probably worth it!
• Emails/Newsletters/Networks, etc. - Be included in legitimate email newsletter campaigns and pay for clicks to your site. You may also run banner ads throughout a network of websites. Will work with smaller budgets, as well.
• Paid Directory Listings - To show up in some website search results, you have to pay to be listed in their directory. Fortunately, these directories feed several search engines results. Position Technologies is among the best for these type submissions. This is not a CPC model. Once you are in these directories, you are in for 1 year. You don't get as much traffic generally, but enough over the course of a year to make it worth your while!
• Search Engine Submission - While most search engines use a directory, many also have their own directories from which they pull their search results. Submit Fire is one of the best. For a small price they will submit (and re-submit) your site to 3000 search engines! Again, this is not a CPC campaign.
• FREE Direct Submissions - You can manually submit your site to some search engines. Google and AltaVista are the notable choices we've listed for you.
• Low Cost Advertising Options - Good options for small budgets!
• FREE Online Marketing Options - They're free, why not? Some terms you may need to know:
• CPC - means that you pay only when someone CLICKS on your ad. Thus, it only COSTS PER CLICK.
• PPC - same as CPC. PAY PER CLICK.
• CPM - indicates what you will pay per 1000 (etc.) impressions of your ad. In other words, you don't pay for clicks, but for the fact that your site simply appears. Most common with banner advertising. Types of advertising we do not recommend:
• Pop-Up Ads - Some companies will promise you a million visitors, but 99 times out of a hundred it is a waste of money. It annoys consumers... most of the time people have pop-up blockers anyway. Also, so many of these companies are outright frauds.
• SPAM - Strictly forbidden! Sending out email to people who have not asked for it is unsolicited; therefore, it is SPAM. If we verify that you are using this illegal method of advertising your Telebay businesscom, we will have to terminate your Rep status.
Largest Cost-Per-Click Programs: Get a $10 Credit toward your CPC Campaign - Overture puts you where customers are looking--in the search results on leading sites like Yahoo!, MSN, Alta Vista and Lycos--enabling sites to reach over 80% of active Internet users. Put your site directly in front of customers searching for what you're selling.

Google AdWords - More than 200 million times a day, people use Google and its partner sites to find what they're looking for. Make sure they find what you're selling. You create your own ads, choose keywords and pay only when someone clicks on them. AdWords also provides search results for top partners like: America Online, Earthlink and AskJeeves. AdVariant's easy-to-use interface and targeting capability make it an ideal tool for you to find new customers. No technical or graphics experience is required. Create ads, target your audience and start seeing results in minutes. Have your ads run on: AOL, Weather Channel, Washington Post, Chicago Tribune, iWon, TimeWarner Cable and much more!

BidClix is designed to provide you with the best click-through rates - by showing the right ad to the right audience. Plus, you can even adjust the CPC price of your bid and change your ad copy at any time during your campaign. BidClix ads cover a wide-spectrum of websites, such as the DrudgeReport and much more! Lycos lycos AdBuyer - With Lycos lycos AdBuyer, search results are ranked based upon an open bidding system, where each advertiser can bid a higher click-through fee in order for their message to be closer to the top of the search results. Advertisers are only charged for the actual clicks, or traffic, which come to their site. Microsoft bCentral Banner Ad Program - Take the guesswork out of banner advertising. With guaranteed advertising on the Banner Network you know the effectiveness of the campaign before you purchase. Reach over 60% of the Internet! Choose the right package to suit your budget. Pay only for click-thru's. Medium Sized Cost-Per-Click Programs:

FindWhat - provides the optimal mix of price, reach, effectiveness, and ease-of-use to make it a must use for any PPC campaign*. You will not only get highly qualified traffic driven to your website, you will be making the most of your advertising dollar with industry-leading returns on your investment. Mamma.com - The Mother of All Search Engines is among the top metasearch sites on the Internet and a one-stop-shop for all of your marketing needs. From paid search results, to banner and pop advertising, to sponsorship opportunities, Kanoodle's search results are incorporated by more than 10,000 search-enabled websites including CNET, Ixquick.com, Mamma.com, Netzero and Galaxy.com, the Internet's first searchable directory. Kanoodle currently places their clients' products and services in front of 450 million searches monthly. Business.com – Offers 3 different options: Pay Per Click on Business.com, Listings appear throughout Business.com's distribution network (Business.com sites such as FastCompany, BusinessWeek, Inc.com, c/net, Internet.com and more), as well as Standard Listing. Highly recommended for marketing Z-LineBusiness Simplicity! DirectClicks™ -- Clients pay on a 'per click' basis. Prices start at $.10 per category-specific click to your site. Minimum purchase is $250.00 and you can allocate your funds toward as many campaigns as you wish. This is a good place to test a campaign through the network of category specific affiliates. Uses FraudMeter Technology, detailed tracking, and the ability to turn affiliates on or off. Smaller Cost-Per-Click Programs:

Enhance Interactive - Enhance Interactive's paid search listings connect thousands of advertisers with millions of potential customers. With our reasonable costs and personal service, we provide you with a strong platform to begin or augment your search engine marketing efforts. BrainFox - BrainFox now distributes to thousands of top web sites, increasing your exposure at a rate of only $0.01 per click.

EPilot - The ePilot network provides affordable, quality, cost-per-click advertising solutions, exposing you to over 2 billion searches per quarter on over 100 search partner sites. GoClick - You can promote your site to thousands of potential customers for as little as 1 cent per click (just a $10 initial investment). We reach over 4,000,000 people a month with over 250 million searches and have over 20,000 advertisers! Search123 - Search123 pricing is based purely on performance. Pay your bid amount only when qualified users click on your site listings. Use our free account management services to optimize your ROI and continually improve your performance.

Searchfeed.com – a leader in contextual marketing, helps online advertisers attract targeted visitors while offering leading Web properties a greater opportunity to monetize Internet traffic. As an alternative to traditional forms of advertising, innovative search technology and content channels drive millions of advertiser introductions each month.

Bclick.com is a results based banner advertising network. Our advertisers pay a set amount per click received, and our hosts earn a set amount per click generated. We provide a win-win situation for all involved. Our network is particularly aware of the needs of hosts, providing access to technical support on an unprecedented scale. Agencies/Marketing Firms for Larger Budgets

ValueClick Media - has partnered with more than 6,000 quality media properties to provide marketers and agencies with access to one of the largest and most reputable online advertising networks. With a single buy, marketers can reach their target audience across major portals, top vertical content sites and niche content sites using a variety of ad units and any of 17 standard channels or by creating custom channels of select properties.

Fastclick.com - The Fastclick online advertising network combines the latest innovations in businesscom and technology empowering advertisers of all sizes and budgets to achieve brand awareness, lead generation and sales. Quality publishers, technology, account management and results are the driving force of our Advertiser network. Emails/Newsletters/Networks, etc.

DirectNewsletters™ -- is a pay per click or pay per impression service. Cost starts at $.10 per click or $1.00 CPM. You can set your own cost per click and present it to the publishing affiliates. You have a full interface to control which publishers carry your ads and which do not. $250.00 minimum buy on a CPM or CPC basis. Represents over 300 publications broken down into 43 categories with over 2 million readers.

Everyone.net -- Advertising on sites like AOL and Yahoo! limits your reach to only about 60% of the US online population. Instead of reaching the same audience over and over again, why not expand your media plan to tap into the remaining 40% who are new and unique? Everyone.net powers Internet applications for over 100,000 Web sites reaching millions of users who venture beyond the confines of traditional portals. Focus In – Your campaign will be delivered on a network of over 5,500 specialty websites, categorized into 14 content channels. This ensures your brand will reside on quality sites, directed to visitors interested in your message. Paid Directory Listings: Position Technologies is the leading provider of search traffic solutions. Through our partnerships with the leading search engines and value-added services, Position Technologies provides a unique platform for businesscomes to manage their search engine visibility and traffic.

• Provides submission into the following important databases:
• By being in the Ask Jeeves database, your site is fed to the following engines: Ask.com Teoma MetaCrawlerMySearch.com Excite MyWay.comixquick Mamma.com HotBotand more...
• Being in the Inktomi data base, your site will be listed here:
• By being in the FAST database, your site is fed to the following engines:

Paid Search Engine Submissions: SubmitFire - SubmitFire.com submits to over 3000 Search Engines and Directories and has E-mail reporting with an Awesome Website Control Panel.Here is what you will be offering your visitors:> Submission to over 3000 Search Engines and Directories> Monthly Re-Submissions with Email Reporting for One Year> Personal Control Panel for Stats & Analysis of your Website> Search Engine Simulator and in-Depth Web Page Analyzer> Track Search Engine Rankings & your Internet Link Popularity> Compare your Website to your Competitors & more. Free Direct Submissions: Google - It is a must for every website to be listed in Google. Listing can take as long as 8 weeks. Google also feeds search results for Yahoo. An important note: to rank better with Google, get others who have websites to link to you. Called Link Popularity, the more links from websites you have, the better your odds of linking at the top of searches! AltaVista – 3 type of inclusion: Free (up to 8 weeks or even more), Paid (48 hours or less), Trusted Feed (cpc – for bigger budgets):

• Free Submission
• Paid -- AltaVista has partnered with infoSpider to bring you AltaVista's Express Inclusion service. Express Inclusion allows you to rapidly insert and frequently update your pages in the global database that powers AltaVista's search results.

• Trusted Feed -- AltaVista's Trusted Feed program allows partners to significantly improve their presence on AltaVista Search. Partners can determine which pages are included in the database that powers AltaVista's web search, and they can specify detailed page information including titles, descriptions and keywords. These elements are used to determine how the pages are ranked on the search result pages, as well as how the page listing appears.
Low Cost Online Marketing Options: Adminder DropIn Ads -- This "rich media" service from AdMinder offers you a package of drop-in ads that float over the content of web pages in their network and promote your site. They are more visible than conventional banners and less intrusive than pop-ups. BigHits.net - Provides some of the most effective and cost effective advertising on the Web. Enjoy guaranteed traffic to your site every day with a Cost per Visitor as low as $0.0045 each. Leading edge technology that will immediately increase your web site traffic by 50%. Free Online Marketing Options: Traffic Swarm -- A fully automated traffic-generation system that can send 1000s of targeted prospects to your website, every single day, for FREE! It takes just 5 minutes to set it up, and it's totally "viral" ... Create a FREE account. 1WorldLine -- A large group of people who team together to grow traffic to their websites.