Voice Broadcasting

Rick Zepeda- Find out what I learned at:
http://www.marketingtoolstore.com/
http://www.success777.marketingmerge.com/

Every type of business is best suited for different type of lead
generation. For many businesses such as real estate agents,
college loan refinancing lenders, landscaping companies, and
more, cold calling is undeniably effective. No matter how many
business owners and self employed people cringe at the thought
of making cold calls, they work incredibly well in generating
leads.

Sidestepping the hassle of cold calling

A little known and highly effective solution to the many hurdles
of cold calling is voice broadcasting. Voice broadcasting allows
you to prerecord a message that will be delivered to your
targeted call list through a completely automated process.
Sending your marketing message through voice broadcasting
eliminates the discomfort of a cold call while still achieving
the same highly effective results.

Lead generation is a numbers game

Even for those who enjoy reaching out to new customers, cold
calling is incredibly time consuming. Generating leads is a
numbers game: the more you reach out, the more leads you will
make. Using voice broadcasting, you can set aggressive business
goals without hiring an army of people to generate qualified
leads.

Set new leads goals based on your call success ratio

If your goal is to generate 50 new sales leads per week and you
know that you have a call success rate of 1 in 30, you can
consistently reach your goals. Simply multiply the 50 leads you
desire by the 30 calls it takes to gain one lead (50x30=1500
calls) and let your automated voice broadcasting message do the
work.

Creating an effective voice broadcasting campaign

Your success ratio depends on the quality of your voice
broadcast. When creating your voice broadcasting message, keep
these tips and ideas in mind:

? Sound natural: The key to a voice broadcast is to engage the
caller immediately and this is best done by using a natural
phone voice. When a recipient thinks they've received a faceless
automated machine, they have a tendency to tune out. When people
sense sincerity in the voice and message, they tend to listen.

? Introduce yourself: Give your name at in the first line of the
call to further personalize the experience.

? Speak in terms of customer benefits: When creating your
message, speak in terms of how the recipient will directly
benefit from your product or service. For example, instead of
saying "our current home loans rates are 5.2%," try "the average
Californian saves over $7,000 per year by switching to our low
interest home loan."

? Get right to the point: State the benefit to customer very
early on in the call. The sooner they understand how they will
benefit, the more open they will be to your message.

? Entice the customer to find out more: Don't reveal everything
in your voice broadcast message. Instead, entice prospects with
the most interesting and beneficial points and encourage them to
take an action to find out more. Encouraging a prospect to make
the next move is a critical step in turning a prospect into a
client.

? Include a call to action: Decide on the precise action you
want the caller to take after hearing your message and ask them
to take the action throughout and/or at the end of the call. The
action may be to call your direct line within the next 24 hours
or fill out a form on your website.

For those who have never tried cold calling because of fear,
doubt, or time constraints, voice broadcasting is the solution
for eliminating all of cold callings most unattractive points
while still reaping the full lead generating potential. The cost
of a voice broadcast is miniscule compared with the cost of live
personnel, but can achieve the results of an unlimited sized
call center. By using these few tips and ideas, you can easily
build a marketing campaign to drastically boost your sales
leads.